Email And Pitches And PR

Over the past few weeks, I’ve been hanging out with the PR industry more than usual. This kicked off after I was on a panel the other week at a PR shindig talking about, well, PR and technology writing.

It’s been nice, really, as people in PR tend to be courteous, and willing to have a drink and a laugh. So there’s that.

I want to make two quick points that have come up through my recent conversations that are worth scribbling down, if you’ll allow me the moment:

  1. Pitching. PR denizens always want to know what “works.” Often the answer is: Nothing. Nearly nothing that I write is based on pitches. I honestly can’t recall the last time that I wrote an article following a blind pitch that caught my eye.

    This almost surprises some people in PR, as if they thought that most of what I wrote was originally borne as the idea of someone else. No, not really, and nearly never. Just something that I felt should be said out loud.

  2. alexw@techcrunch.com. When I joined TechCrunch I didn’t really announce my new email address in an enduring fashion. One tweet on the day that I joined. So, my total email inflow dramatically declined. This has been lovely, but ultimately unfair. I should be just as reachable as anyone else. Feel free to say hi.

I am bad at email. But I will do my best to read yours.

 
27
Kudos
 
27
Kudos

Now read this

American Theocrats and the Abrogation of the Constitution

From WRAL-5 in North Carolina: A bill filed by Republican lawmakers would allow North Carolina to declare an official religion, in violation of the Establishment Clause of the U.S. Bill of Rights, and seeks to nullify any federal ruling... Continue →